ROCHESTER'S
BIGGEST
FOOTBALL PARTY
READY?
The clock is ticking on the loudest Sunday of the year. Get your wristband before doors open.
GAME DAY, AMPLIFIED.
Stadium-grade outdoor video walls broadcasting every snap, every replay, every touchdown in 4K.
East Avenue becomes the largest red-and-blue ocean outside of Highmark Stadium.
Halftime sets, between-quarter drops, and full-festival audio that hits every block.
Food trucks, vendors, and Bud Light pouring all afternoon long.
Field-goal kicks, cornhole, tailgate games, and giveaways from premium partners.
East Ave shut down from Alexander to Lawrence. Re-entry to support every venue around us.
A STADIUM ON A STREET.
Two massive outdoor LED walls anchor East Avenue, broadcasting every Bills snap in broadcast-grade clarity. Surround sound. Live commentary. Stadium-scale celebration — from sidewalk to sidewalk.
THE CULTURE LIVES HERE.
EAST AVE. SHUT DOWN.
From Alexander Street to Lawrence Street — five city blocks of pure Bills game-day energy in the heart of downtown Rochester's East & Alex entertainment district.
Plan Your DayTHE MOMENTS THAT MADE IT.
QUESTIONS ANSWERED.
01When and where is the event?+
Sunday, Sept 13 — East Avenue from Alexander Street to Lawrence Street, downtown Rochester. Doors open at 12PM. Bills kick off at 1PM vs the Texans.
02Is it family friendly?+
Yes. All ages welcome — outdoor festival environment with food, games, music, and football all day. Kids 12 and under are free.
03How much are tickets?+
$5 pre-sale, $12 at the door, free for 12 and under. Group and VIP options available on the tickets page.
04Can I leave and come back?+
Yes. The event is designed to support every venue inside East & Alex — re-entry is allowed all day.